Starting from 22 followers

If I launched a product today, to my massive audience of 22 followers, nobody would try it.

That's not self-pity. It's math. A good product with no distribution is a tree falling in an empty forest. I know how to build the product. What I don't have yet is anyone listening. This site, and everything I'm about to do in public, is me fixing that the slow way: by earning it.

That's the receipt. By the time I finished setting up this site, the count had crept from 22 to 31. I'm counting every single one.

"I know how to build the product" is an overconfident sentence, so here's where it comes from. Third year of college, I co-founded a tech agency with a goal that was simple and naive: give startups the leverage of a whole tech team without them hiring one. I never sat in campus placements. The agency was already profitable enough to survive, build, play and experiment.

Three years of doing everything: cold outreach, sales, delivery, and the code itself. Close to 140 websites, some simple, some complex. But 140 isn't the number that matters. The number that matters is the thousands of right questions I asked along the way, questions that helped my clients generate seven figures in revenue. The questions mattered more than the code. That's where taste comes from, and taste is the one thing you can't get from a job title.

The part I'd rather skip

I co-founded that agency with people I was close to. It didn't end well. The business survived longer than the relationships did. It took therapy, and about a year, to rebuild.

I'm not going to perform that story for engagement. I'm telling you because "I left my agency to build products" sounds like a strategy slide, and the true version involves people, not strategy. Companies rarely end because the business failed.

Why do this in public

Because a good product today doesn't matter without distribution. Not enough eyeballs, no traction, doesn't matter how good the tool is. Buying ads is fine up to a point, but an audience is a superpower, and I want to own one, not rent one.

There's a personal bet in here too. I am, or was, an introvert. Few connections, but real ones. Building in public is me betting that I can keep that depth and still connect with far more like-minded people than I ever let myself meet.

The plan

This site is the base. The Lab documents every experiment: problem, hypothesis, build, result, including the failures. The Tools page has free tools anyone can use without an account.

The first tool is an email signature maker. Deliberately unsexy. Crowded market. That's the point: the goal isn't to win the signature market, it's to learn what it takes to get a free tool in front of people, and to document every step of that.

The Tuesday test

Here's how I'll know if this worked, and it isn't a revenue milestone or a follower count.

In three years, my Tuesday should look the same as it does right now: healthy, time for family, enjoying life, code that isn't chaos, and no overworking myself in the name of hustle. The goal isn't a different life. It's making this one self-sustaining.

If that sounds like something worth following, subscribe below. One email when something ships, nothing else. And if you run a business with a repetitive process that eats your week, reply and tell me about it. That's where the next tool comes from.